Jewelry, wedding rings. Valentine Day.

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An Average of 40% Below Retail
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Over 5,000 Jewelry Items to Choose From!
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Wedding Rings

Every company has a story and many of our customers are curious to know how Apples of Gold came to be a main contender in the online jewelry market. Since shopping with us and getting to know us isn’t quite as simple as wandering into the jewelry shop and chatting over the glass cases, we strive to give that personal, relational feel by telling a little of our company’s story and background. 

Apples of Gold launched its online presence on the premise that traditional jewelers are overpriced. Markups can range anywhere from 100-300%.  Seeing the jewelry prices in high-end retail jewelry stores as exorbitant and plainly unfair, Apples of Gold dared to believe there was a better way.

Branching off of a Los Angeles jewelry wholesaler with over 25 years of experience in the jewelry industry, Apples of Gold launched in the year 2000 with the resolute promise of providing the same, high-end jewelry as any successful jewelry retailer, but at a dramatically lower price.

The owners sought the most experienced and value-based manufacturers in the jewelry trade. They started with their personal contacts in the historical downtown Los Angeles Jewelry District, and soon expanded to the competitive jewelry venues in New York and other major jewelry centers worldwide.

Working with the same jewelry manufacturers and wholesalers that supply traditional jewelers across the United States, and by selling directly online to the consumer, Apples of Gold has been able to offer the same jewelry that brick-and-mortar stores carry, but for an average of 40% below standard retail prices.

In essence, Apples of Gold cut out the multiple “middle-men” of the jewelry trade, bypassed the burden of traditional overhead, and thereby minimized the cost of retail jewelry mark-up for comparable products.

With a focus on high quality jewelry, personal customer service, affordable pricing, and business ethics beyond reproach, Apples of Gold established its name within the online jewelry retail market

Layaway Payment Plan

Our easy Layaway plan is our interest-free payment plan that allows you to make monthly installments on your purchase. Layaway is available from 2 months to 6 months, depending on the plan that you choose.

Simply make a small deposit on your item and we will keep your jewelry aside for you until it is paid in full. Once you have paid for your purchase in full, we will ship your jewelry to you.

Advantages of Layaway

The advantage of our jewelry layaway program is that if the price of a jewelry item increases over time, your price will still remain the same. It will be locked in at your original purchase price. This also affords you the flexibility of paying for your jewelry over time.

Payments are available through credit card or debit card. Each payment will be automatically charged to your card on a monthly basis. Each time a payment is debited, you will receive a confirmation email. After the initial set-up of your layaway plan, you get relax and let us do the rest! Your jewelry will be automatically shipped to you once the payments have been completed.

Los Angeles, CA